Sun Sentinel Dr. Detour Campaign

Project Details

Launch of a Sun Sentinel newsroom newsletter—Dr. Detour. The newsletter takes a weekly look at construction projects, highway and interstate problems that could impact local residents in the daily commute. Focuses on planned lane closures, highway expansion projects, updates on Tri-Rail, Brightline and other mass —not the up-to-the-minute traffic reports.

  • Client: Sun Sentinel Newsroom
  • Category: Newsletter Promotion

The Task

Design an effective print and online campaign to draw readers to sign up for the newsletter.

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