Project Details
Launch of a Sun Sentinel newsroom newsletter—Dr. Detour. The newsletter takes a weekly look at construction projects, highway and interstate problems that could impact local residents in the daily commute. Focuses on planned lane closures, highway expansion projects, updates on Tri-Rail, Brightline and other mass —not the up-to-the-minute traffic reports.
- Client: Sun Sentinel Newsroom
- Category: Newsletter Promotion
The Task
Design an effective print and online campaign to draw readers to sign up for the newsletter.