Goals
Growth of digital subscriptions and revenue, building future readership and audience, community impact through non-profit partnerships. Continue the Sun Sentinel’s proud and longstanding tradition of helping those in need. Provide dignity and hope to vulnerable populations— strengthening the community.
- Client: Sun Sentinel
- Category: Branding/Charity Giving & Community
Tone
Meaningful. Trusting. Generous. Emotional, subtle pull at the heartstrings. When it comes to charitable giving, we are often ruled by our hearts and not our heads. Although some people may be altruistic when giving, economics tells us that the dominant motivation is the internal satisfaction that individuals derive from the act of giving itself.