Editorial Headlines Digital Billboard Campaign

Challenge

Extend reach to promote daily headlines with a zero dollar budget.

Solution

Utilizing trade with local digital billboard vendor, create template that can be easily updated with breaking news headlines. Update twice daily, reaching both morning and afternoon commuters. Turnaround time from news editor to consumer: about twelve minutes.

  • Client: Hartford Courant Newsroom
  • Category: Digital Campaign

Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.

Menu