The 435 Digital ‘In a Box’ was used as an internal sales and marketing experiential kickoff tool to raise excitement for the sales teams about the new nationwide digital marketing resource, created to help local businesses bring their online reach to the next level and making them more ‘visible’. 435 Digital boxes were hand created and shipped out to seven Tribune Publishing markets in time for a full market launch over 5 days.
Theme inspiration: H.G. Wells’ ‘The Invisible Man’ — Don’t be like me, get visible with the help of 435 Digital.
- Client: 435 Digital – Tribune Publishing Initiative
- Category: Product Launch Branding